Becoming a category of one
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Becoming a category of one how extraordinary companies transcend commodity and defy comparison by Joe Calloway

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  • 64 Currently reading

Published by John Wiley & Sons in Hoboken, N.J .
Written in English

Subjects:

  • Benchmarking (Management),
  • Corporate image,
  • Brand name products

Book details:

Edition Notes

Includes index.

StatementJoe Calloway.
Classifications
LC ClassificationsHD62.15 .C34 2009
The Physical Object
Paginationp. cm.
ID Numbers
Open LibraryOL23203068M
ISBN 109780470496350
LC Control Number2009014323
OCLC/WorldCa318292712

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